If you’re looking for a content-based stream of income, which does not rely on you trying to dominate in the search engine results pages or drive a high level of traffic to your site, then you may want to consider getting into the business of becoming a private label rights (PLR) vendor.
Private label rights is a business where you are selling content that you create for other people to buy. It’s similar to a freelance service provider situation, where you would be ghostwriting content or creating graphics or other media formats of content for others and letting them use it as their own.
The only difference between the freelance service provider and a private label rights vendor is that you are selling to multiple buyers over time, as opposed to exchanging hours for a set dollar amount.
If you were ghostwriting for someone, the two of you would agree on a project with a certain number of pages or pieces at a specific price point – but with PLR, you have a product to sell and use in your business and there are no limits to what you can earn with it.
Content Demands Mean PLR Sells Well
If you’re going to become a private label rights seller, you may have worried because you have seen people asking if PLR is dead. They have been asking this for more than two decades.
It’s never a true statement, and the worry is completely unnecessary. In fact, more and more men and women are becoming online entrepreneurs who work from home and who are trying to build their own business.
Because of this fact, they all need content. Many people fail to have the time, expertise, or talent to create content for their niche audience. That’s where you step in. You will be providing them with one piece of the puzzle that helps them complete their online business goals.
While they are working on strategy and networking (as well as other planning elements), you will be creating the products that they will be able to use to attract people to their website, cater to their subscribers, and build a loyal following online.
You may also be the direct resource of the very products that they will be selling and earning a living with. There are many people who find out about a lucrative niche, but they don’t have the leadership to guide an audience themselves.
They will be relying on you to create complete info products that they can use and brand as their own. The great thing about selling private label rights is that when a consumer begins to utilize this type of service and product, they will often keep coming back for years to come.
This is a very convenient, affordable, and easy way for them to cross off a task on their to do list. Content demands never end for an online entrepreneur. They need to post to their blog frequently in an effort to appease search engine bots and prove that they have a fresh website.
They have to do the same when catering to their email subscriber list. They need lead magnets in order to build a list. Not just one lead magnet, but a variety of them so that they can split test and attract subscribers who have different needs.
They also need to have products to sell, scripts for video content they can create or audio podcasts that will help them build an audience, and more. This doesn’t just happen for one day or one week, or even for one year.
It’s a continual process that lasts every day of every year, and it’s what will help them sustain their business growth over time. The second they stop publishing and catering to the needs of their niche, they will fall to the bottom of the marketplace as a more consistent marketer takes the lead.
Start By Picking a Good Topic
When you think about what topics to sell as a PLR vendor, not everything will necessarily be a good option. If you are trying to choose a low traffic topic that has very few products, then you likely will not find many buyers who are willing to pay for content.
That’s because there are not as many competitors and they can rank easily by publishing less often and using their own written words. There are many evergreen topics that you can create PLR packages on that will sell wonderfully again and again.
For example, success or online marketing is a top seller for most PLR vendors. You can also target the same audience with topics such as time management, motivation or inspiration, etc.
Other topics that are highly in demand because they have a huge audience are those such as diet and exercise, stress relief, pets, anti-aging, survival, and more. These aren’t the only topics that will earn you money, however.
For example, there are many real estate agents who need content to bring in clients and customers, but very little PLR that addresses that. They do not have time or sometimes talent to create the content they need for their website, so they look for readymade content from people like you.
You can teach people how to stage their home, how to sell or buy a home, how to you get their finances ready for a mortgage, etc. Don’t dismiss the idea of capitalizing on major trend topics, which may not be evergreen.
Sometimes they are an offshoot of an evergreen topic. For example, survival and prepping is a topic that is thriving online and has been for many years. However, at one time there was an Ebola patient that was brought to America, and sales of that specific niche topic soared as people wanted to know what it meant and how to protect themselves.
When you go to pick a topic for your PLR bundles, you want to look at what has already sold to PLR buyers in the marketplace prior to your launch. You can check sites like Warrior Plus and JVZoo as well as PLR vendor sites directly.
If they are creating ongoing packs about a specific topic, you can bet they are making sales. Another thing you can do is go to sites like Amazon and look for both the tangible products being purchased on the bestsellers list and also look at the book bestseller lists so that you can see which topics are selling well decide if it would be a good fit.
For example, you might find that micro habitats is a topic that is selling well on Amazon, and this would probably make a great slant for work at home entrepreneurs, allowing you to capitalize on the trend.
Create Content They Can Use in Many Places
The purpose for your buyers in purchasing your products is to alleviate their own task list, which often consists of publishing content in a variety of places. The first thing they will want are articles that they can publish to their blog so that their domain begins to rise in the search engine results pages and receive organic traffic.
These can be anywhere from 400 words and up, and many people will pay $2 per page for articles that are longer in length. Another thing they will want to post to their blog are product reviews.
These are especially crucial for tangible product reviews, which have to go on their blog rather than in their email autoresponder, according to some platform rules such as Amazon.
The product reviews that you write can be for both digital and tangible products, and they can post them to their blog, and on social networking sites. Many marketers will be using your product reviews and other forms of content as a script for them to create audio podcasts or YouTube videos.
You want to make sure that they have enough content to nurture their audience via email. List building is one of the most important tasks that a marketer has. Unfortunately, many do not know how to provide value, and that’s where your content can be of use.
You can create individual emails or those that unfold in a series, which will help them maintain subscribers and keep their unsubscribe rate low. They can also use this email series as a lead magnet offer, rather than a simple PDF download that someone can grab and then unsubscribe.
Many PLR vendors also create specific content for a variety of social networking sites. For example, you might find items in a bundle that are specific for Twitter, Facebook, Pinterest, or Instagram.
These might be short snippets of one sentence each that can be tweeted out to their audience, or an infographic or image along with a brief bit of text that can go on another social site, such as Instagram.
Multiple Ways to Earn from PLR Sales
Selling PLR means you have at least four different ways to profit from your business model. Each one gives you a different amount of money in a different timeframe. First, you’ll want to start doing launches for the packs and bundles that you create.
The launch is the first thing that’s done with new PLR because many buyers rush to buy content they can own and use early. So you’ll see a fast influx of sales during your initial launch period, which can be anywhere from 72 hours to a full week.
With a PLR launch, you’ll select your topic, outline what will go into the pack, such as 35 articles or six short lead magnets, for example. You’ll create a joint venture (JV) page detailing the launch and announce it to prospective affiliates.
While affiliates are readying their bonuses and promos, you’ll be working on creating the content. During the launch, if you have recruited top affiliates, you can see anywhere from a few thousand to well over ten thousand dollars come in during that short launch period.
You’ll also be building a list of PLR buyers. Another way to produce income from your PLR sales is by promoting your competitor PLR vendors to the list of buyers you built. Make sure you only promote reputable vendors or you’ll lose their trust.
Once your PLR launch has ended, make sure you put the packages of content on your PLR store. You can use AMember to build a store and leave your content there for sale at full price (as opposed to the discount you offer during the launch).
Your content, if it’s evergreen, will sell for months and years to come. You can recruit affiliates for your store, too – not just your launch. You can offer them coupon codes to give their buyers, too, if you want.
Another way to profit from the PLR you’re selling is to bundle things up once in awhile and sell it at a discount. For example, let’s say you had several bundles on the topic of personal development.
You first launch each one at a discount price of $17. Then they go on your store for the full $35 price tag. After a bit of time has passed, if you want to bundle a few or all of them up into something discounted, you can do that.
So instead of paying $35 per pack, or even $17 per pack, they can get five bundles for $37 – helping them save money and helping you earn some. Never do this right after a launch – this is to be done much later when the content earnings have dwindled.
And lastly, you can earn by using the PLR yourself as content to grow a website, create info products, or use as product review content. Just because you’re selling it to others doesn’t mean you can’t own a license yourself.
Maximizing Your Earnings By Using PLR for Bonus Income
We mentioned previously that you could promote your competitors. Because you’re selling PLR already, you can create packages of private label rights that are reserved exclusively as bonuses for people who buy through your link.
For example, let’s say one of your competitors is having a launch with a three-part funnel of PLR. You want to promote it. You can create a package that never gets launched or goes on your store and increase the odds that people will buy through your link if it’s the only way to get access to it.
You can do this for PLR launches as well as other digital info product launches. Most people buying a digital product would appreciate having some sort of content they can use on their site.
The content you use doesn’t have to be new and exclusive, though. It’s always going to convert better if you do it that way, but you can also tempt people with volume of older content, as long as it’s still relevant and not outdated.
Selling private label rights is a great business model to pursue for an income that provides large spurts of cash as well as a slower growing residual revenue stream. If you can create text, image or video (or even audio in some cases) content, then you should have buyers willing to pay you to do this task for them.